Media & Speaking
Greg Jones
Make growth more profitable — not more complicated.
He shows founder-led service firms where AI makes them money, and where it just adds cost.
Keynotes, executive workshops, podcasts, and advisory.
• 25+ years, U.S. intelligence & cybersecurity • Founded Mandiant Labs• Founder Primsec
• Author Built With AI • M.S. Computer Science
Find the real problem before you fix the obvious one.
The Tracker
As a search-and-rescue tracker, Greg followed faint sign through the woods to lost hikers.
Intelligence and Cybersecurity
For 25+ years, he separated convincing stories from evidence strong enough to act on.
The Advisor
Today he follows the money, the hours, and the decisions through a service firm to find what is actually holding back growth and margin.
Audiences remember the stories. Founders act on the method.
Speaking
For founder, owner, leadership, and board audiences. Every session ends with something the room can use Monday. Fees and availability on request.
Keynote
Diagnose Before You Deploy
45–60 minutes · Live or virtual
Most firms don't need more AI activity. They need to know which AI decision is worth making first.
Your audience leaves able to:
Find where hours, margin, and their best people's time are leaking
Test an AI idea against business value before funding it
Decide what AI carries, what stays human, and who owns the result
Executive Workshop
Where AI Pays
Half day or two mornings · Founder plus one operating leader per company
Each company pressure-tests its own AI list.
Each company leaves with:
A first priority worth investigating
An estimated dollar range
An owner and a 30-day starting plan
Fireside or breakout
Hunting the Real Problem
30–45 minutes · Any founder audience
What tracking and intelligence work teach about finding the problem that’s actually costing a business.
Evidence over convincing stories
The first move, the owner, the one number to watch
Why the cheapest AI decision is the one you don't make
Format: Keynote, workshop, virtual, panel, fireside, private leadership session. Travels from the Washington, DC area. Stage AV: lavalier mic, confidence monitor, HDMI.
What leaders say
“I’ve worked with Greg for nearly two decades. What sets him apart is his ability to find the real problem fast, get people aligned around a clear fix, and execute. Greg brings clarity where others bring complexity. Results follow him — and so do teams.”
— Jason, senior cybersecurity leader
On stage: FredX, December 2025: “From Broken to Unbreakable.” First place, Heartfelt Hero category.
Podcast and Media angles
Three conversations Greg is built for. Pick one, or tell us the one you want.
Diagnose Before You Deploy: why buying more AI doesn't mean making more money
The gap between AI activity and AI return, and how a founder closes it.
AI activity isn't AI return
The questions that sort an idea from an investment
What to leave alone, and why that's often the right call
Where AI Pays: the multipliers of time, money, and margin
Where hours, margin, and the best people’s time leak in a service firm, and what one point of margin is worth at $5M and $20M.
Three places to look first for AI leverage in a service business
One point of margin, in dollars, at $5M and $20M
Grow profit, not payroll
Hunting the Real Problem: what tracking and intelligence work taught me about fixing a business
Lost hikers, complex systems, leaking margin. Same discipline: follow the evidence.
Evidence over convincing stories
The first move, the owner, the one number to watch
Why the cheapest AI decision is the one you don’t make
Questions Greg is ready to answer
Hosts write their own. These are starting points. Tailored questions for your show on request.
You already pay for AI. Why can’t most founders name one number it moved?
Where should a service-firm owner look first for AI margin, and where last?
When is the right answer to an AI idea “wait” or “no”?
What’s the biggest mistake founders make when they try to replace people with AI?
What does one point of margin actually mean to a $20 million service firm?
What stays human, what does AI take, and who checks it?
Why can more AI activity produce less leverage?
What does search-and-rescue tracking have to do with running a profitable firm?
Host-read intro
About 30 seconds. Read it as written or trim it.
Host-read intro · about 30 seconds
My guest today has spent his career finding things that don't want to be found. As search-and-rescue tracker, it was lost people. For 25 years in U.S. intelligence and cybersecurity, where he founded Mandiant Labs, it was the story the evidence actually supported. Now Greg Jones does that for founders: he finds the few changes that make a service firm run better and earn more, and he knows where AI belongs in them and where it doesn't. Greg, welcome.
Bios
Three lengths, with word counts. Use whichever fits.
Short · 52 words · intros and run sheets
Greg Jones spent 25 years in U.S. intelligence and cybersecurity and founded Mandiant Labs. Now he helps founders of service firms find the few changes that make the whole business run better and earn more, and where AI belongs in them. Author of Built With AI. His rule: diagnose before you deploy.
Medium · 138 words · show notes
Greg Jones spent 25+ years in U.S. intelligence and cybersecurity and founded Mandiant Labs. For most of that career his job was separating convincing stories from evidence strong enough to act on. Founders come to him busy, profitable on paper, and personally load-bearing. They leave with a plan to add capacity without matching headcount, protect more margin, and reduce the number of decisions that route through the founder. AI is one of the tools; operating leverage is the outcome. His rule is “Diagnose before you deploy.” He is the author of Built With AI: 7 Ways AI Multiplies Time, Money, and Business, and he speaks and advises on where AI pays in founder-led service firms. Before all of it, he was a search-and-rescue tracker and a firefighter/EMT, which is where he learned to find the real problem fast.
Long · 262 words · press and programs
Greg Jones has spent his whole career finding things that don’t want to be found. As a search-and-rescue tracker, he read ground sign through the woods to lost hikers. As a firefighter and EMT, he learned to find the real emergency in a room full of noise. For more than 25 years in U.S. intelligence and cybersecurity, where he founded Mandiant Labs, his job was separating convincing stories from the evidence strong enough to act on. One skill, three careers: find the real problem fast, then act on it.
Today he applies that skill to founder-led B2B service firms: consulting, IT and cybersecurity, government contracting, agencies, and professional services. Founders come to him busy, profitable on paper, and personally load-bearing. They leave with a plan to add capacity without matching headcount, protect more margin, and reduce the number of decisions that route through the founder. AI is one of the tools he uses to get there; operating leverage is the outcome. His rule is “Diagnose before you deploy”: find where the hours and margin actually leak, find the one change that creates the most leverage, and decide what AI should carry and what stays with people.
He is the author of Built With AI: 7 Ways AI Multiplies Time, Money, and Business. He speaks and advises on where AI pays in founder-led service firms, and where it does not.
Greg holds a master’s degree in computer science, a black belt, and a finisher’s medal from a 50-mile ultramarathon. He lives in Herndon, Virginia.
Stories worth asking about
Three places the human moments are.
The tracker
Reading faint sign through the woods to a lost hiker, and finding what everyone else walked past.
Ask: how is a faint trail like hidden profit?
The firefighter/EMT
Triage under pressure: deciding what matters first when everything is loud.
Ask: what does triage teach a founder?
The 50-mile ultramarathon
Endurance, systems, and continuing when the plan breaks. He also holds a black belt.
Ask: what broke at mile 38?
On-air details
On-air title
Author of Built With AI; founder, Primsec
Handle
@withgregjones on LinkedIn, YouTube, and Instagram
Pronunciation
Greg Jones, as written. Primsec: PRIM-sek. Mandiant: MAN-dee-ant.
Please link
withgregjones.com · anchor text: “Greg Jones, Built With AI”
Location
Herndon, Virginia · Eastern Time
Recording
Weekdays, Eastern Time. Remote on Riverside, Zoom, or your platform with pro mic, closed-back headphones, HD video. In person in the Washington, DC area.
Segment Length
Anything from 10 minutes to 90. Best at 30–45.
Out of Scope
Classified or agency-specific work, named client cases, partisan politics, step-by-step tool tutorials.
The Book
Built With AI
7 Ways AI Multiplies Time, Money, and Business · 2026
A practical guide for leaders who want AI to multiply what the business can do without surrendering judgment: where it pays, where it doesn’t, and what to change first.
Review copies for hosts, email: [email protected].
Photos
Full-size files. Photo credit not required.
Black and white · square · 2400×2400 · JPG
Color · square · 2400×2400 · JPG